The popularity of Whispering Angel swept across America as the Rosé movement touched down on its shores with a bang. France’s Chateau d’Esclans is the producer behind the catchy name that helped shape the pink wine trend globally.
It has sold over 3.2 million bottles to date. This has made it the number one imported French wine sold in the United States.
The Rise Of The Provencal Rosé
The gorgeous Chateau d’Esclans is located on a prime vineyard elevated above the land near Gorges de Pennafort, the area surrounding it known as La Vallee De Esclans (The Valley of The Clans).
This exceptional estate has sold its wines to more than 100 countries. Their objective to craft the finest wine brand from France in the last 20 years has become a reality.
Americans alone consume more Whispering Angel than any other Provençal rosé. This vino accounts for up to 20% of all the Chateau d’Esclans produce exported to the U.S. annually, with a reported increase in sales.
When the wine debuted in 2007, only 800 cases were sold. In 2017, that number has risen to 300,000.
What Do The Critics Say?
With the rise of the influencers and affordable-luxury seekers, Whispering Angel fell in the laps of people who had the power to change the way Chateau d’Esclans eventually marketed the wine.
Professional wine drinkers and seasoned oenophiles all agreed that there was more to the wine than just a trending hashtag on Instagram. It actually packs a decent punch in terms of quality and doesn’t break your budget.
Food and wine bloggers, magazine editors, and restaurants soon followed suit. Whispering Angel became the drink to be had. Moreover, everyone had to know how amazingly palate-grabbing this vino is.
That Pivotal Moment
Château d’Esclans initially shelled out for their first and only marketing campaign. However, as its popularity grew along the upper east coast, the brand looked elsewhere.
It created brand partnerships with the establishments where millennials went such as SoHo House in New York, Chateau Marmont in Los Angeles, the Beverly Hills Hotel, and the Fontainebleau in Miami. This new approach resulted in this vino hitting the wine industry like a wildfire.
All it took was word of mouth and not a single dime to be spent on any advertising. Before long, Whispering Angel was no longer a drink for those with summer homes in the Hamptons. It swept an entire vino drinking community off its feet.
Food And Whispering Angel
This is a rosé wine that can be enjoyed at any hour of the day. It not only works for warmer weather but also for cooler weather. Its winter credibility is gaining more attention.
Therefore, it’s now paired with heartier dishes. What really stood out was the demand to have their rosé whenever they wanted it – come rain or sunshine.
What can you pair your Whispering Angel with? First off, if you want to keep things clean and lean, opt for a crudité platter. Radishes and Provençal rosé make for a perfect pairing. Just make sure you have good, fresh radishes and maybe a little butter and salt to go with it.
You may want to broaden your food pairing experience with this varietal. It works beautifully with grilled chicken, succulent pork dishes, soft cheeses, and seafood.
Whispering Angel has a delectable personality popping with fresh red berry fruit and a lovely floral aroma. It has a ripe and somewhat fleshy feel on the palate and contains no sugar whatsoever.
The wine’s dry and structured concentration delivers a smooth and round finish and has no astringent bite. This makes it a perfect choice for easy-drinking or food pairing.
This flirty rosé went from a whisper to a joyous scream in no time. It’s easy to understand why it became the most popular of its kind.
Not only does its price tag allow it to be accessible to most people, but it’s also a wine that can be enjoyed with or without a meal thanks to its easy, versatile nature.